crazy 8
store windows, week 1
Objective/solution
Imagine a fun and bold concept for Crazy 8 stores that would fill the store environments with holiday excitement during all of the weeks before and during the holidays.I took a completely fresh approach and created the concept of "Letters to Santa” for this second year.capabilities
• ART DIRECTION
• creative DIRECTION
• DESIGN
• environments
• illlustration
• photo shoot art direction
• photo shoot production
• print
• PRODUCTION
• signage
• structure design
small assortment of in-store signage
easel for front of store
Having fun with Letters to Santa, I created an interactive experience for kids with a letter mailing station as an add on to the front-of-store easels for all of the weeks of the campaign. A tear pad with fill-in-the-blank letters made it easy for kids to send off their letter to the North Pole.
transport packaging
I easily found inspiration from the concept of Letters to Santa to go beyond the standard shirt box and create a super fun and unique transport packaging system.WINDOW CONCEPTS FOR OTHER WEEKS
I also Art Directed and Produced all of the Photography for in-store graphics and for all Crazy 8 marketing materials. 