crazy 8
holiday store windows
Objective/solution
Imagine a fun, energetic, and festive concept for Crazy 8 store environments to bring the stores alive during all of the weeks before and during the holidays. I took inspiration from kids games to develop the concept of "Crazy 8 Land."I crafted a North Pole stand to feature the items of the week in the store windows. My concept included changing signage on the Pole each week which would feature fun holiday rhymes about each item of the week. I worked with the in-house copywriter to brainstorm the rhymes.capabilities
• ART DIRECTION
• copywriting
• creative DIRECTION
• design
• environments
• photo shoot art direction
• photo shoot production
• print
• PRODUCTION
• signage
• structure design
I also created the name for the season's big holiday promotional campaign, "Fun to Mix, Easy to Match."
small assortment of in-store signage
With a concept inspired by kids' games, I crafted fun and unique Transport Packaging that featured silly jokes and games within the design that kids could actually play.
I also Art Directed and Produced all of the Photography for in-store graphics and for all Crazy 8 marketing materials. 