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williams sonoma

 
 
 
 
 
 

OBJECTIVE/SOLUTION

Redesign the full line of packaging for Williams Sonoma’s grilling tools program which includes over 50 SKUs. Create modern and premium packaging that will remain cohesive across a large range of structures, and look to use special substrates and trim where possible.
Also develop a way to keep recipe cards from being removed by customers until after purchase.
 

capabilities

• ART DIRECTION
• brand identity
• DESIGN
• packaging
• PRODUCTION
• structure design