riunite

OBJECTIVE/SOLUTION

Create a sub-brand identity and new packaging that families with Italy’s Riunite brand. Keep the existing Riunite brand mark and continue to include a nod to the poppies which are a big part of the Riunite brand identity. Spotlight the flavor and the low cal message.

Reunite FruitFreshers is a line of refreshing and approachable fruit flavored, low cal wines. It’s a better for you fruit flavored wine.

I developed a few different concepts to design into. These designs at left were inspired by the Italian Riviera.

Natural Refreshment and Vintage Fruit Crates were the other concepts I used as inspiration for my other designs.

I preSented The option of a white background To focus more on refreshment & natural. the red label focuses more on flavor.