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la brea bakery

 
 
 
 
 
 
 

objective/solution

Create packaging for Chef Nancy Silverton's famous Los Angeles La Brea Bakery that would merchandise well with the entire Williams Sonoma Thanksgiving program.
A different approach was taken to each flavor in order to provide easy differentiation between the two while using a strong, center plaque to tie them together. I used photography for the more expensive Pecans and Cranberries flavor in order to create a package that is more premium than the more basic Herbes de Provence flavor.
 

capabilities

• ART DIRECTION
• DESIGN
• illustration art direction
• photography art direction
• Packaging
• PRODUCTION

 
 

small selection of other concepts presented