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killarney brewing & distilling co.

 
 
 
 

OBJECTIVE/SOLUTION

Refine and increase legibility of the current Killarney wordmark. For this limited edition gift set of premium aged Irish Whiskey and Imperial Stout, convey craftsmanship, a sense of place, and authenticity. Three creative concepts were given to me to choose to work within for developing the story—the year 1092/the monastery in Killarney/the island in Killarney.
 

capabilities

• ART DIRECTION
• brand identity
• custom filigree
• custom typography
• DESIGN
• packaging
• PRODUCTION

 
 
 
 
 
 
 

top: original
bottom: create a more refined wordmark with increased legibility

 
 

Small selection of other concepts presented

 
 
 
 
 
 
 

direction change on one concept to then be presented in round 2

 
 
 

project with TRINITY BRAND GROUP