coalbanks whiskey

OBJECTIVE/SOLUTION

Craft a premium brand identity and packaging inspired by the rich history and/or place behind this special whiskey. The project also presented the opportunity to research and present bottle molds. The direction changed from round to round on this project, so I created new concepts for each round.

I chose to work with a particular artist in order to execute my concept of revealing the story in hand through lots of hidden treasures  to be found in the illustration.

Small selection of other concepts presented

Small selection of concepts presented after a change in direction